Destilería Serrallés Inc., the producer of Puerto Rico's leading rum, Don Q, has announced the launch of a new product, Don Q Naranja. This new flavor of Don Q rum is aged in American white oak barrels for up to 18 months with natural orange essence and flavor, the result of innovation and a commitment to creating a distinctive flavor for consumers.
Made with the finest aged rums and natural flavors, Don Q Naranja is the fifth rum in the brand's flavored portfolio, joining Don Q Coco, Don Q Piña, Don Q Limón and Don Q Pasión. The flavor lineup is inspired by Puerto Rico's fresh tropical fruits.
"We are very pleased to continue expanding and innovating with the No. 1 rum on the Island. The fresh, citrusy flavor of orange pairs perfectly with the rich, smooth taste of our rum. We are confident that Don Q Naranja will become one of the favorites among all Puerto Ricans," said Gabriella Ripepi, CMO of Destilería Serrallés.
To create this new flavor, the Destilería Serrallés team worked carefully to infuse Don Q rum with the taste of fresh orange.
"We have been crafting exceptional rums for nearly 160 years, and Don Q Naranja is the result of that passion for continuing to create unique rums. We are confident our consumers will enjoy its fresh, vibrant flavor," said Silvia Santiago, Maestra Ronera. "Our Don Q Naranja adds even more freshness and tropical notes to our already versatile and popular flavored rum lineup. It's the perfect flavor for summer," added Master Blender Liza Cordero.
A combination for a summer cocktail
The citrus notes and sweetness of Naranja make it an ideal complement for virtually any cocktail that calls for a hint of orange with the tropical, high-quality flavor of Don Q rum. Mix Don Q Naranja with fresh juices or other citrus-flavored spirits to create a refreshing highball or low-ABV cocktail, such as the Don Q Orange Spritz or the Don Q Mule.
Don Q Naranja will be available at select liquor stores, supermarkets, hotels and restaurants across the country starting in April 2023. For more drink recommendations, visit the website or follow on social media: Facebook.com/DonQ and @donqpr.
About Destilería Serrallés
Destilería Serrallés is one of the oldest family-owned companies in the Americas, with a rum-making tradition spanning 6 generations and 157 years. Based in Ponce, Puerto Rico, the distillery produces its flagship product, the award-winning Don Q rum brand, the top-selling rum on the Island. The distillery has received the Green Award from The Drinks Business, which recognizes leaders in environmental practices within the beverage industry, and was recently named a World Class Distillery by World Spirits Awards.
This content was translated with the assistance of Artificial Intelligence (AI).
