For the first time in the Caribbean, the brand launches a campaign celebrating the soul of Puerto Rico.
If you're from Puerto Rico, you know exactly what we're talking about. That moment when your grandmother is cooking gandules. When bomba music plays at La Placita. When you share an ice cream with your friends at the beach. Those moments that make you say: 'Esto es PR'.
Mastercard understood perfectly. That's why they launched 'Esto es PR, Esto es PRiceless', their first campaign designed specifically for the Caribbean, celebrating everything that makes our island unique. 🇵🇷
Enjoy the benefits with your Mastercard
From the coasts to the countryside, here is everything Mastercard has to offer in Puerto Rico, from benefits to experiences.
Find them hereA summer full of benefits 🏝️
This summer, if you have a Mastercard, you have access to discounts and special experiences at favorite spots in San Juan. The campaign, created together with the Municipality of San Juan, offers benefits at places locals love.
'Today is a historic moment,' says Michelle Romo, vice president of Marketing and Communications at Mastercard for North America, Latin America and the Caribbean. "As Mastercard presents its first localized Priceless campaign in Puerto Rico, an island where every heartbeat, every flavor and every smile tells a story."
What can you enjoy?
🌮 Eat well and save 20%
San Juan's top restaurants are waiting for you with a 20% discount when you pay with Mastercard:
At La Placita de Santurce you'll find everything from the creative cooking at Jacinta to the rhythms of Don Tito Restaurant & Music Hall. You can also try Boronía, or spend time at La Buena Barra.
In Old San Juan you have options like Verde Mesa, Ostra Cosa, and the rooftop at Mar y Rosa.
In Miramar enjoy Pizza e Birra, or the Mexican food at Puebla. Budare and Miramar 101 also participate.
💸 Hang out for 20% less
Your usual spots also have discounts:
– La Placita de Santurce – Paseo de Diego – Lote 23 – Trocadero
🎟️ Cheaper concerts
At El Coliseo, you get a 10% discount at the food and beverage concessions at the Coliseo de Puerto Rico when you pay with Mastercard.
🚗 Get around for free
Best of all: the 'Circuito Mastercard' takes you free of charge between Río Piedras, Plaza Torre Municipal, Placita Santurce and Lote 23 to the Trocadero area in Hato Rey. Just show your card. You also get a 25% discount at Skootel.
Great experiences around Puerto Rico 🔥
Sabor Casero Boricua: Enjoy a hands-on cooking class with a passionate home-style cook in Puerto Rico (with Traveling Spoon)
Aventura Acuática: Dive into the clear waters of El Escambrón beach and swim alongside the sea turtles that visit our reefs, an experience right in the heart of San Juan (with Sea Adventures Puerto Rico)
Vive la Experiencia del Ron Artesanal: Visit the only distillery in Puerto Rico that produces artisanal rum by growing sugarcane on its own property, and learn to make the famous Ti' punch (with We Take You)
Explora El Yunque: Walk through a well-known tropical forest and enjoy exclusive benefits (with Spotin Puerto Rico)
Descubre Ponce Como Nunca Antes: Tour the Perla del Sur, from its Parque de Bombas to the historic homes on Calle Mayor, with exclusive stops that only locals know (with We Take You)
More than discounts ‼️
'This campaign is a powerful tribute to Puerto Rico's rich heritage and dynamic digital evolution,' explains Pablo Cuarón, Mastercard's director in Puerto Rico.
'It reflects Mastercard's commitment to leveraging innovation to support cultural identity, boost tourism, strengthen local commerce and create meaningful experiences and moments for both residents and visitors.'
The idea is simple: every time you use your Mastercard at these places, you're not just saving money. You're supporting local businesses and being part of something larger, a celebration of our culture.
Where 'PRiceless' comes from
Notice the wordplay? The campaign turns our way of speaking into something unique.
That phrase we use when something fills us with pride, "Esto es PR," is at the heart of the message. Mastercard took it and merged it with its well-known "Priceless," creating a connection between Puerto Rican pride and those moments that have no price.
🇵🇷 Enjoy the summer the Puerto Rican way
From the rhythms of bomba and plena to that morning coffee with your parents, the campaign celebrates the everyday moments that make life on the Island special. With El Yunque National Forest in the background and music in the air, every experience tells a story.
The campaign runs throughout summer 2025. If you have a Mastercard, you already have the key to enjoying Puerto Rico like a local, with better prices and unique experiences.
Because Mastercard understood something important: the best of Puerto Rico is not in the resorts. It's at La Placita on a Friday, in the mofongo at a hidden chinchorro (a casual roadside food and drink spot), in the music coming out of every corner.
Esto es PR. Esto es PRiceless.
For more information and the full list of participating locations, visit www.mastercard.com/pr/estoesPR
This content was translated with the assistance of Artificial Intelligence (AI).
