Puerto Rico thrives on the creativity and effort of thousands of business owners who are betting on tourism as an economic engine. From mountain hostels to food trucks on the coast, all are part of a living network that shapes the Puerto Rican experience.
But starting a business in the tourism sector can be an uphill climb: digital marketing changes fast, resources are scarce, and many business owners feel like they are on their own.
That is where Discover Puerto Rico comes in. This nonprofit promotes Puerto Rico as a travel destination to the world and, at the same time, makes a range of tools, data and workshops available to small business owners that can make a real difference.
The best part? They are free and designed for businesses like yours.
Platea presents a practical guide to the tools Discover Puerto Rico has created to help you attract more visitors, improve your digital presence and connect with new opportunities.
1. Business Profile on DiscoverPuertoRico.com
Did you know your business can appear on Puerto Rico's official tourism website?
The DiscoverPuertoRico.com website receives visits each year from people searching for things to do, where to stay and where to eat on the Island. Having a profile on this platform is completely free, and you can include:
A description of your business
Photos
Contact information
A link to your website or social media
2. Promotions and Special Offers
On the same portal, you can list special offers to attract more customers. Do you have a 10% discount for residents? A 2-for-1 on tours? A promotion for the off-season?
You can feature them directly on the page so thousands of people see them when planning their trip.
3. Commercial Photo Library
Having eye-catching photos can make the difference between someone choosing you or scrolling past. The Content Bank from Discover Puerto Rico gives you access to:
Professional images of Puerto Rico (free to use for commercial purposes, with prior access request)
4. Tourism Industry Portal
In the "Resources for Businesses" section, you will find practical materials to improve your operations, understand your ideal customer and plan growth strategies. It includes:
Step-by-step guides
Recorded webinars
Educational videos
Studies on traveler behavior
5. Updated Tourism Data
In the Insights Center, you can access studies on:
Who visits Puerto Rico
Where they come from
What they are looking for
How long they stay
Which regions they visit most
6. La IDEA: Academia de Educación Digital de la Isla
La IDEA is a free Discover Puerto Rico program that offers digital marketing training and personalized support for tourism businesses. Since its launch in January 2022, it has reached more than 5,000 businesses and points of interest on the Island.
What does La IDEA offer?
A free assessment of your company's current digital presence on platforms such as Google, Yelp, TripAdvisor and Facebook.
Personalized guidance from a Gurú Digital who will help you optimize your online presence.
Free training on how to maximize your visibility and conversions on these platforms.
Ongoing follow-up to track your progress and provide additional support.
💡 For more information and to schedule an appointment, visit La IDEA.
Where to start?
Register your business if you have not done so yet” https://www.discoverpuertorico.com/industry/resources-businesses
Access the Toolkit and download materials you can use today: discoverpuertorico.com/industry
Explore the educational resources and recorded webinars: discoverpuertorico.com/industry/resources-businesses
Learn more about La IDEA and schedule your appointment: laidea.com/index/es
Increase your visibility with Discover Puerto Rico
Check out the long list of tools Discover Puerto Rico offers you. The best part? They're completely free.
Learn more!This content was translated with the assistance of Artificial Intelligence (AI).
