Huellas Boricuas is a celebration of cultural progress rooted in community. An invitation to discover the figures leaving a lasting mark from Puerto Rico to the world.
In every brushstroke, every note and every sip, Puerto Rico is leaving a mark that crosses borders, and Johnnie Walker, the world's No. 1 Scotch whisky brand, celebrates that creative spirit born on the Island and felt across Latin America with the launch of Huellas Boricuas.
This summer, Johnnie Walker brings pure Puerto Rican tradition
Coconut + passion fruit + Johnnie Walker Black Label. Discover the new cocktail on the Ruta del Bad Johnnie.
Know the mapThis initiative is part of the brand's commitment to recognizing and amplifying the bold steps of a new generation of artists, filmmakers and creators who are shaping the cultural future from their local identity outward.
Huellas Boricuas is an invitation to immerse yourself in Puerto Rico's artistic pulse, and through this campaign Johnnie Walker recognizes the contributions of three Puerto Ricans who have moved steadily forward in their respective industries: visual artist Nannette Mariela García, Puerto Rican filmmaker and producer Jean Paul Polo and noted mixologist Roberto Berdecia, creator of the new limited-edition cocktail: the Bad Johnnie.
"With Huellas Boricuas, we celebrate the journey of the progressive, creative spirit that defines Puerto Rico and expands across Latin America. This island has a unique pulse, and we want to honor those who walk with purpose and move our culture forward," said Janina Jahns, the brand's head of culture and entertainment for Latin America and the Caribbean.
These figures represent the unstoppable spirit of Latin America: talent that walks with purpose, that transforms, that leaves a mark.
The Bad Johnnie: A taste of progress
As part of the campaign, the brand introduced the Bad Johnnie, its new limited-edition cocktail that blends the character of Scotch whisky with tropical ingredients, coconut water and passion fruit, to create a refreshing, bold and deeply Latin mix.
Available exclusively through the summer, the Bad Johnnie is a liquid tribute to the evolution of Latin culture and to the power of the creative community that transforms the local into something universal.
📍Explore our map of all the spots where you can find the Bad Johnnie or discover them in our directory.
In this way, Johnnie Walker opens the door to one of the most anticipated cultural moments of the year, making Puerto Rico the starting point of a cultural celebration that will resonate across the region and opening a broader conversation about the art, music and flavor that define the Latin spirit.
The brand invites Latin America to walk alongside the protagonists of change, discover the Island's cultural DNA and join, starting now, the movement that will set the pace of culture in the months ahead.
This content was translated with the assistance of Artificial Intelligence (AI).
