Featuring traditional artisans, troubadours and food kiosks, Bacardí and the municipality of Cataño present: the Feria en Cataño.
Following an initial approach by Cataño Mayor Julio Alicea Vasallo, and in response to requests from consumers and the general public, Bacardí and the Municipio Autónomo de Cataño have joined forces to invite all Puerto Ricans to relive the cultural moments of the storied Feria de Bacardí.
When will the event take place?
The event will be held Saturday, Dec. 3, and Sunday, Dec. 4, on the waterfront of the coastal municipality. Sponsored by the Compañía de Turismo and Rones de Puerto Rico, the Feria will feature a musical program that includes Julio Cesar Sanabria, los Pleneros de la Cresta, Luis Vázquez, los Rivera Destino and PJ Sin Suela. It will also feature popular music performers such as Pico a Pico de Trovadores, Moncho Rivera, Planéalo and Algarete, among others.
"For just over three decades, the Feria BACARDÍ was the event that opened the Christmas season in Puerto Rico. It was the occasion that brought Puerto Rican families together to enjoy our culture and traditions through music, crafts and food. That is why we are excited to announce this new edition of the Feria, this time from Cataño to the world," said Sofia Montañez, Bacardí brand manager in Puerto Rico.
Reviving tradition in Cataño
Mayor Alicea Vasallo, for his part, celebrated seeing his commitment to the town become a reality. "Since I was a private citizen, I had the vision that this event, so well known in Puerto Rico and among tourists, would return, this time on our waterfront. I am grateful for the openness of Bacardí's leadership in developing this event and making it possible. In addition to positioning Cataño as an ideal venue for major cultural events, it supports local commerce and confirms that we are La Capital Mundial del Ron," he said.
"At the Compañía de Turismo de Puerto Rico we are very excited to collaborate on the restart of the annual Feria Bacardí celebration. This event is an exceptional opportunity to highlight and preserve Puerto Rican arts traditions, generate economic activity for the benefit of local businesses, and make our destination even more diverse and appealing for both residents and visitors," said Carlos Mercado Santiago, executive director of the CTPR.
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As part of the activities, Bacardí will have an installation where attendees can experience Casa Bacardí. In addition, a portion of the proceeds from the sale of the brand's promotional items will go to a nonprofit organization that serves the town.
Security and accessibility measures have been put in place to ensure the enjoyment of the thousands of people expected to visit the town that weekend, including the deployment of Municipal and State Police officers, checkpoints in various areas, additional parking and ferry transportation from the San Juan terminal.
The storied Feria BACARDÍ, held for 33 years on the grounds of the Bacardí distillery in Cataño, began in 1976 as a company initiative to recognize Puerto Rico's musical and artisan heritage.
Every year, during the first two Sundays of December, the Island's top artisans gathered on the distillery grounds to display their work to thousands of visitors who looked forward to the date for their traditional Christmas shopping. At the close of the Feria, a Troubadour Competition was held, accompanied by artistic performances by the most recognized musical acts of the moment.
This content was translated with the assistance of Artificial Intelligence (AI).
